Ranked America’s Most Promising Company 2015 by Forbes. Instacart’s shared infrastructure model is similar to AirBnB and Uber with no stores, delivery trucks, or fixed labour costs.

Min Investment


Rapid Growth

$1M to $400M order volume in 3 years


Strategic partnerships with Whole Foods, Kroger, Target

Top VC backing

Backed by Kleiner Perkins, Andreessen Horowitz

Instacart - OFFERING | Company Snapshot

Company Overview

Opportunity to own Instacart, an online grocery delivery service that allows users to select grocery items at +300 top grocery retailers in the U.S. and Canada through 130,000+ independent contractors who Instacart refers to as "shoppers". Founded in 2012, Instacart is now the largest grocery delivery platform in North America, delivering from 22,000 stores in 5,500 cities.

"Problem: People want groceries delivered but Grocery Stores can't afford delivery services."

Instacart is disrupting the $700B grocery industry by offering a delivery solution to +38,000 U.S. grocery stores. Traditionally, groceries have been one of the most difficult products to order and deliver online due to the localized nature of the grocery stores and the fact that most groceries are perishable. Meanwhile, grocery stores can't afford delivery services as they operate in tight operating margins (3-6%). Instacart offers a solution where the platform facilitates users to connect with personal shoppers in their area to pick up and delivery groceries from their local stores. Today, top grocery chains in the US reach out to Instacart to offer delivery services to their customers. Instacart's partners include Albertsons, Kroger, ALDI, Publix and Walmart. As a result, Instacart is growing fast and is one of the fastest growing VC-backed companies in the US. The company is also backed by some of the most successful VC funds in the world. This includes Tiger Global Management, Sequoia Capital and Coatue Management in which they collectively manage over $60B in assets.