Currently: TAM (total addressable market) of $10B+ with significant opportunity for growth.
More and more people in the world are getting access to the internet and therefore leading to fast growth within the social media space.
Engagement Channel: Social media has become the most important customer engagment platform.
Changing Demographics: Number of millenials/Gen Y has eclipsed boomers and they prefer social channels to voice and emails.
Mobile Device Usage: Majority of time spent on mobile devices is on social media.
Fortune 1000 Uses Hootsuite: 80% of the Fortune 1000 rely on Hootsuite for social media management