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The most widely used platform for managing social media. Hootsuite brings together customers' social networks and integrates with hundreds of business applications.

https://hootsuite.com/
MIN INVESTMENT

$50,000

CURRENT VALUATION

~$0.74 Billion

CLOSE DATE

January 28, 2021

Hootsuite - Market Opportunity

Market Growth:

Currently: TAM (total addressable market) of $10B+ with significant opportunity for growth. 

Trends:

More and more people in the world are getting access to the internet and therefore leading to fast growth within the social media space.

Market Growth Causes:

Engagement Channel: Social media has become the most important customer engagment platform. 

Changing Demographics: Number of millenials/Gen Y has eclipsed boomers and they prefer social channels to voice and emails.

Mobile Device Usage: Majority of time spent on mobile devices is on social media.

Fortune 1000 Uses Hootsuite: 80% of the Fortune 1000 rely on Hootsuite for social media management